LAS VEGAS NFR / NEWS
2026 NFR Announces Sponsors and Hotel Pairings for All Seven Events
September 25, 2026 · 9:00 a.m. PDT
Las Vegas Events has named the sponsors and hotel affiliations attached to the seven disciplines at the 2026 Wrangler National Finals Rodeo.
The event pairings
The September 24 announcement pairs bareback riding with Care Credit and Park MGM, and steer wrestling with Boot Barn and Circa Las Vegas. Team roping is supported by Kerry Kelly Bits & Spurs, with Harrah’s Las Vegas and Horseshoe Las Vegas as its hotel partners.
Four more disciplines
Benchmade Knife Company and Resorts World Las Vegas are paired with saddle bronc riding. Tie-down roping features BEX Sunglasses and MGM Grand; barrel racing pairs Windmill Ceiling Fans with Golden Nugget Las Vegas; and bull riding pairs Traeger with Treasure Island Las Vegas.
What visitors should know
The announced affiliations cover event sponsorship and promotional activity around the December 3–12 rodeo. They do not establish room availability, package prices or a guaranteed shuttle at every property. Compare the location, total room cost and transport arrangements before booking your stay.
A partnership announcement, not a hotel offer
The announcement says sponsors will receive arena visibility and promotional opportunities before and during the rodeo. It names seven event sponsors and eight hotel properties, with two hotels attached to team roping. It does not publish booking rates or promise a particular room package.
Visitor planning: compare the whole stay
Use the affiliations as one piece of your research rather than the only reason to choose a hotel. Check the total stay cost, cancellation deadline, parking needs and the journey to your planned activities. A room that works well for daytime shopping may involve a different evening route to the arena. Keep booking confirmations and transport notes together so everyone in your group can follow the same plan.